Faced with a market slowdown and a squeeze on ad spends, marketers are increasingly looking for more cost effective alternatives to the traditional advertising media such as TV, radio, print and outdoors.  Moreover, thanks to the massive strides taken by technology, advertising today not only involves preparing a promotional mix and releasing advertisements, it also demands accurate response figures and visible return on investment (ROI).

In this scenario, the advent of mobile advertising has come as a boon for businesses trying to reach out to their target audience directly. Particularly, SMS marketing has seen a boom in India in recent years.

According to Vice-President and Managing Director of Nokia in India, D Shivakumar, mobile consumers are expected to reach the figure of 500 Million by the end of 2010. Thus this is the right time to use SMS marketing for successful marketing campaigns.

SMS marketing is the most successful method of reaching to your target audience. It utilises the ubiquitous mobile phone, an accessory which has become a constant companion for most urban Indians, cutting across age barriers (right from the teens to the elderly), income groups and even education levels.

In fact as SMS has marketing as emerged as an advertising medium which is cost-effective, fast and convenient and reaches the target audience right in their hands, literally. It has opened up new opportunities especially for businesses needing to communicate quickly and effectively with targeted customers.

Compared to the high costs of print, radio or television marketing, SMS advertising costs much less. Besides, it reaches the target audience faster and serves as an effective medium for viral marketing. SMS advertising is thus being widely used for sales promotion, customer acquisitions, branding, product launch, market research and feedback.

India especially, given the revolution it has witnessed in the spread of the mobile telephony, offers tremendous growth opportunities for SMS marketing. Unfortunately, despite its awesome potential, SMS marketing is yet to be exploited fully by businesses and advertisers.

Although SMS marketing campaigns are being run by a few companies, they have usually employed the ‘SMS blast’ technique where the SMS ad is pushed to a given database of mobile users. While this strategy has worked in places, it has also had its limitations, particularly in reaching users who are not interested in such ads.

AdDoot takes SMS advertising to the next level by allowing the advertiser to enjoy complete control over whom the ads should reach and how and when. The advertiser can focus his ad campaign on the highest potential target audience to get the best response for his ads. We call it “behavioural targeting” since it banks on funnelling the ad campaign only towards those buyers who are specifically interested in the products/services the advertiser is promoting.

Plus, the advertiser can also analyze the campaign status to get an accurate idea about what the markets demands and thus revise marketing strategies to better focus the ad campaign. Converging the best of Internet and mobile telephony mediums, AdDoot is answers the long standing demands of advertisers.

Give a cutting edge laser sharp focus to your mobile marketing campaign.
Call us now at 011.4132.6507, 6566.9361 or email us for more info at info@addoot.com