“Get 25% OFF on our comprehensive slimming program.”

“Buy one dish and get one FREE.”

“Shop for Rs 5000 or more & get flat Rs 800 OFF”

Have you ever wondered who sends these SMS messages and coupons to our mobiles and why? Well, these SMS alerts are the latest marketing medium being exploited by advertisers to reach their targeted audience. Compared to print, radio or TV advertising, mobile advertising is being seen as more cost effective and focused way for promotion and marketing of products and services.

Mobile phone is undoubtedly is among the most creative innovations in the world of gadgets. In spite of the limited numbers of network operators and mobile manufacturers, mobile advertising in India is gearing up for big time growth, thanks to the phenomenal spread of mobile telephony subscribers. Needless to say, mobile advertising is proving to be a great option for both advertisers and the consumers, given its convenient access and targeted reach.

Mobile and SMS marketing solutions are helping advertisers to categorise and classify the target audience on the basis of intensive demographic and psychographic profiling. For example, AdDoot (www.addoot.com) offers advertisers the power to specifically target their SMS marketing campaign on the basis of:

Geographic

Here the advertiser can focus their campaigns towards their specific target audience on the basis of region, state, district, city down to even the pin-code  level. With location specified mobile phone users, it becomes easy for the advertiser to focus on areas from where they can expect maximum benefits.

Psychographic

With this type of targeting specification, an advertiser can send SMSs to only that section of audiences who are interested in the products or services. Here the user’s behaviours and interests are taken into considerations. Even the time when the user wants the SMSs to be delivered are kept in mind.

Demographic

With demographic targeting, an advertiser gets to define the community to whom he wants to sell the product. For example, when an advertiser wants to launch a new premium range of lipsticks and lip liners, the target audience can be defined as urban working woman, early 20s to late 40s, earning more than Rs 3,00,000 per annum.

Mobilographic

In case the advertiser wants to send banner ad or a video to the target audience, then only people having mobiles which are banner and video compatible will receive the SMS.

Truly, AdDoot is one such platform which believes in making the whole process of mobile advertising more easy and successful.

So are you ready to join the mobile advertising boom?