A recession typically means cash-crunch situations where cash infusions are expected to bring some much-needed relief. But there is an inherent risk - either the equity will be diluted or the debt will go up and both may be harmful in the long term. On the flip side, a high cash reserve could mean you are delaying important value addition. What you really want to tide over the crisis is better sales, larger order books and bigger revenue to survive and to emerge stronger than ever before.

But it is very easy to say, “I want better sales and revenue”. But its very difficult to achieve this especially in recession when marketing budgets are tight and genuinely interested customers are few and far between.

This is a double edged sword, a perfect Catch 22 situation. On the one hand, you don’t have budgets to carry out highly expensive mega campaigns and on the other hand, without proper marketing campaigns, customers cannot be expected to flock to you.

It is not just small companies which are caught up in this vicious circle. Mega corporations are also cutting marketing budgets and demanding better results. Sample this – major brands such as Nike, FedEx and Century 21, among a host of others, have cut down the ad spend to control expenses and to keep afloat in this perfect economic storm. But the sales targets continue to remain the same, if not more.

What’s the way out? Well, its time to identify low cost high impact marketing avenues which reach only those people who are really interested in your products, thus lowering your ad spend and at the same time enhancing the number of genuine leads.

How do you get that? The answer lies in some highly targeted SMS campaigns. Here I am not talking about the bulk SMS pushing which targets everybody whether they need the advertised products/services or not and which, more often than not, results in resentment and negative publicity. Here I am talking about the SMS campaigns which reach out to your real customers with laser-sharp precision.

This kind of campaign will never be affected by any budget cut as it not only provides a cost effective way to get the marketing message across. Plus, they typically out-reach other mobile medium such as the Internet which is just beginning to get traction only now.

And unlike, say, a banner ad on a Web page designed strictly to create awareness, SMS can have the receiver act on the call to action and interact with a brand or promotion like never before. Couple all these inherent qualities of SMS marketing with targeted campaign and you have a winner in your hands which will keep on giving you hordes of customers for a long time, recession or not.

AdDoot which harnesses the best of both Internet and mobile telephony medium to plan, create and execute precision SMS campaigns is the pioneer of such low cost high impact campaigns. AdDoot lends a cutting edge to your promotional mix with sharp, clutter-free SMS advertising consisting of crisp, concise and compelling creative copy.

Give a cutting edge laser sharp focus to your mobile marketing campaign.
Call us now at 011.4132.6507, 6566.9361 or email us for more info at info@addoot.com