“Buy one dish and get one FREE.”

“Shop for Rs 5000 or more & get flat Rs 800 OFF”

Have you ever wondered who sends these SMS messages and coupons to our mobiles and why? Well, these SMS alerts are the latest marketing medium being exploited by advertisers to reach their targeted audience. Compared to print, radio or TV advertising, mobile advertising is being seen as more cost effective and focused way for promotion and marketing of products and services.

Mobile phone is undoubtedly is among the most creative innovations in the world of gadgets. In spite of the limited numbers of network operators and mobile manufacturers, mobile advertising in India is gearing up for big time growth, thanks to the phenomenal spread of mobile telephony subscribers. Needless to say, mobile advertising is proving to be a great option for both advertisers and the consumers, given its convenient access and targeted reach.

Mobile and SMS marketing solutions are helping advertisers to categorise and classify the target audience on the basis of intensive demographic and psychographic profiling. For example, AdDoot (www.addoot.com) offers advertisers the power to specifically target their SMS marketing campaign on the basis of:

Geographic

Here the advertiser can focus their campaigns towards their specific target audience on the basis of region, state, district, city down to even the pin-code  level. With location specified mobile phone users, it becomes easy for the advertiser to focus on areas from where they can expect maximum benefits.

Psychographic

With this type of targeting specification, an advertiser can send SMSs to only that section of audiences who are interested in the products or services. Here the user’s behaviours and interests are taken into considerations. Even the time when the user wants the SMSs to be delivered are kept in mind.

Demographic

With demographic targeting, an advertiser gets to define the community to whom he wants to sell the product. For example, when an advertiser wants to launch a new premium range of lipsticks and lip liners, the target audience can be defined as urban working woman, early 20s to late 40s, earning more than Rs 3,00,000 per annum.

Mobilographic

In case the advertiser wants to send banner ad or a video to the target audience, then only people having mobiles which are banner and video compatible will receive the SMS.

Truly, AdDoot is one such platform which believes in making the whole process of mobile advertising more easy and successful.

So are you ready to join the mobile advertising boom?

But it is very easy to say, “I want better sales and revenue”. But its very difficult to achieve this especially in recession when marketing budgets are tight and genuinely interested customers are few and far between.

This is a double edged sword, a perfect Catch 22 situation. On the one hand, you don’t have budgets to carry out highly expensive mega campaigns and on the other hand, without proper marketing campaigns, customers cannot be expected to flock to you.

It is not just small companies which are caught up in this vicious circle. Mega corporations are also cutting marketing budgets and demanding better results. Sample this – major brands such as Nike, FedEx and Century 21, among a host of others, have cut down the ad spend to control expenses and to keep afloat in this perfect economic storm. But the sales targets continue to remain the same, if not more.

What’s the way out? Well, its time to identify low cost high impact marketing avenues which reach only those people who are really interested in your products, thus lowering your ad spend and at the same time enhancing the number of genuine leads.

How do you get that? The answer lies in some highly targeted SMS campaigns. Here I am not talking about the bulk SMS pushing which targets everybody whether they need the advertised products/services or not and which, more often than not, results in resentment and negative publicity. Here I am talking about the SMS campaigns which reach out to your real customers with laser-sharp precision.

This kind of campaign will never be affected by any budget cut as it not only provides a cost effective way to get the marketing message across. Plus, they typically out-reach other mobile medium such as the Internet which is just beginning to get traction only now.

And unlike, say, a banner ad on a Web page designed strictly to create awareness, SMS can have the receiver act on the call to action and interact with a brand or promotion like never before. Couple all these inherent qualities of SMS marketing with targeted campaign and you have a winner in your hands which will keep on giving you hordes of customers for a long time, recession or not.

AdDoot which harnesses the best of both Internet and mobile telephony medium to plan, create and execute precision SMS campaigns is the pioneer of such low cost high impact campaigns. AdDoot lends a cutting edge to your promotional mix with sharp, clutter-free SMS advertising consisting of crisp, concise and compelling creative copy.

Give a cutting edge laser sharp focus to your mobile marketing campaign.
Call us now at 011.4132.6507, 6566.9361 or email us for more info at info@addoot.com

In this scenario, the advent of mobile advertising has come as a boon for businesses trying to reach out to their target audience directly. Particularly, SMS marketing has seen a boom in India in recent years.

According to Vice-President and Managing Director of Nokia in India, D Shivakumar, mobile consumers are expected to reach the figure of 500 Million by the end of 2010. Thus this is the right time to use SMS marketing for successful marketing campaigns.

SMS marketing is the most successful method of reaching to your target audience. It utilises the ubiquitous mobile phone, an accessory which has become a constant companion for most urban Indians, cutting across age barriers (right from the teens to the elderly), income groups and even education levels.

In fact as SMS has marketing as emerged as an advertising medium which is cost-effective, fast and convenient and reaches the target audience right in their hands, literally. It has opened up new opportunities especially for businesses needing to communicate quickly and effectively with targeted customers.

Compared to the high costs of print, radio or television marketing, SMS advertising costs much less. Besides, it reaches the target audience faster and serves as an effective medium for viral marketing. SMS advertising is thus being widely used for sales promotion, customer acquisitions, branding, product launch, market research and feedback.

India especially, given the revolution it has witnessed in the spread of the mobile telephony, offers tremendous growth opportunities for SMS marketing. Unfortunately, despite its awesome potential, SMS marketing is yet to be exploited fully by businesses and advertisers.

Although SMS marketing campaigns are being run by a few companies, they have usually employed the ‘SMS blast’ technique where the SMS ad is pushed to a given database of mobile users. While this strategy has worked in places, it has also had its limitations, particularly in reaching users who are not interested in such ads.

AdDoot takes SMS advertising to the next level by allowing the advertiser to enjoy complete control over whom the ads should reach and how and when. The advertiser can focus his ad campaign on the highest potential target audience to get the best response for his ads. We call it “behavioural targeting” since it banks on funnelling the ad campaign only towards those buyers who are specifically interested in the products/services the advertiser is promoting.

Plus, the advertiser can also analyze the campaign status to get an accurate idea about what the markets demands and thus revise marketing strategies to better focus the ad campaign. Converging the best of Internet and mobile telephony mediums, AdDoot is answers the long standing demands of advertisers.

Give a cutting edge laser sharp focus to your mobile marketing campaign.
Call us now at 011.4132.6507, 6566.9361 or email us for more info at info@addoot.com