“Get 25% OFF on our comprehensive slimming program.”
“Buy one dish and get one FREE.”
“Shop for Rs 5000 or more & get flat Rs 800 OFF”
Have you ever wondered who sends these SMS messages and coupons to our mobiles and why? Well, these SMS alerts are the latest marketing medium being exploited by advertisers to reach [...]

A recession typically means cash-crunch situations where cash infusions are expected to bring some much-needed relief. But there is an inherent risk - either the equity will be diluted or the debt will go up and both may be harmful in the long term. On the flip side, a high cash reserve could mean you [...]

Faced with a market slowdown and a squeeze on ad spends, marketers are increasingly looking for more cost effective alternatives to the traditional advertising media such as TV, radio, print and outdoors.  Moreover, thanks to the massive strides taken by technology, advertising today not only involves preparing a promotional mix and releasing advertisements, it also [...]